Inspiring talk of Eva Sadoun, a committed entrepreneur

Gender Equality Inspirational talk Personal experience Finance

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Eva Sadoun

A profound activist, Eva Sadoun regularly takes the floor to defend a new vision on the crucial issues of our time: among others, the necessary social, ecological and feminist transformation of the financial sector.

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Eva Sadoun is a French entrepreneur, writer and activist. In 2014, when she was 24, she co-founded the social enterprise LITA.co, which allows citizens to invest directly in projects with a social and environmental impact. The goal: to reconnect finance with people, to reincarnate it in concrete and understandable projects, and above all, to put it back at the service of a real economy, committed to responding to the ecological and social challenges of our time.

As a teenager, she was already committed, in particular against social inequalities and unemployment problems. She saw herself as a musician or politician but finally opted for a different path after her studies: finance and entrepreneurship. This is how she created LITA.co, today a pioneering European group in ecological and social finance, which has redirected over 150 million euros into ecological, social and cultural projects. Eva Sadoun deploys her vision on a number of projects, including the Rift app, released at the end of 2020, which aims to be the "Yuka of savings", enabling everyone to discover the ecological and social impact of their money and take action. She was also co-director of Mouvement Impact France until 2023, where she worked to bring the voice of committed companies to the national stage, with a view to creating a social and ecological alternative to the MEDEF.

Deeply activist, Eva Sadoun regularly speaks in national media to defend a new vision on crucial issues of our time: the necessary social, ecological and feminist transformation of the financial sector, the emergence of more resilient and sustainable economic and entrepreneurial models, the future economy that cares about humans and our planet, or the redefinition of what leadership should be through eco-feminist influences.

It is therefore a renewed vision, original and rooted in both everyday activism and entrepreneurial reality that Eva Sadoun proposes. In 2022, she published the book "An economy of our own” (“Une économie à nous"), where she shares keys to understanding our economy and invites us to take a fresh look at the economy in order to reappropriate it.